Recently I met with my Executive Development Coach (posh or what!!) Halina and we were talking about really hearing what someone says to you. I must confess that all too often I have found myself falling into the trap of thinking about my next contribution to the conversation rather than what is being said. How rude must that seem? How often have you done it yourself? Honestly? With the myriad products you have to discuss with your customers, sales feedback to deliver to your colleagues and planning for your next meeting its very easy to zone out of the present and listen without hearing, [Lou Wade, Editor SP.] I asked Halina to write an article for us. This was the result.