Before even considering the 5 elements of a great talk consider the following:
Content: Travel light – day pack v backpack?
which will give greatest impact? Concise content?
Your WHY: Purpose – educate or inform or inspire or motivate
be clear so audience is clear
5 Elements of a great talk – Thought, Reason, Engagement, Anchor, take-away
- Before start diving into any element of talk get YOUR ideas and thoughts straight
- Establish one sharp crystal-clear message / thought
- Then flow in related thoughts AND make it easy for audience to follow
- Summarise message in 1 sentence of 12 words max ensures message simple and accessible
- This is the WHY – why on earth should they listen? The ‘so what’
- Message established next step is to be clear about reason important to audience
- What do they want to know?
- How does message relate to them?
- Audience consciously / unconsciously asking: how does this relate to my life?
- When understand why message is important to audience easier to keep their interest
- About what you say and how you say it
- You are the unique factor with unique slant
- Engage audience before say first word
- It’s the way you walk into speaking area / stance /facial expression = tools for audience engagement
- Hook audience within first 20 seconds – how to make that connection?
- Quickly establish emotional connection before presenting deeper material
- Use conversational tone + you focused [I focused statements distances audience]
- Effective use of voice / gestures / eye contact to add interest / keep audience engaged
- Rhetorical questions
- People buy people
- It’s the well-known – know like trust effect
- Anchor message with story / personal story / examples / analogies / stats / data enables remembering message long after finished speaking … condensed
- People will remember what they ‘see’ in their minds / ‘feel’ in their hearts while listening v hearing words
- Brain hard wired to remember stories versus facts
- Include sensory descriptions help audience create visual pictures / place themselves in story / anecdote telling
- Imagine / picture this / when was the last time you … / have you ever … engage heart + head / emotions / logical
- Decide what want audience to take-away from talk – the message, the call to action
- Call to action / challenge most effective when don’t tell what should do but rather invite to think about something / suggest action might do
- Spell out very clearly; testimonial … stats / data … intrigue …. If your business was a chocolate bar what would it be?
- Don’t say passionate SHOW it
- Use concluding remarks to bring talk full circle back to opening statement or message